.:1408:.

The movie 1408 is a horror/thriller, it's an adaptation on the Stephan King novel. The target audience i believe is 15 year olds and younger, in some scenes it's pretty graphic. However it's an amazing story line that is developed in a way that younger veiwers might not understand. This sites colour theme consists of is a rusty gold colour, black and red. The gold colour i imagen comes from the colour of the room key. Black is an all round scary, and depicts confusion and uncertainty. Red of course is meant to symbolise blood, this gives the viewer the feeling someone dies or comes close to it. What's different about this site to happier movies sites is the fact that there is just one focal point, one area of interest which is in the middle. This site is very effective as it has black all around the outside then starts to fade into the golds, browns and reds in the middle. The balance of this site is amazing. The center of the site, is the key which reads 1408. The two main characters are on either side of the key, the main actors names are also displayed. Above this collage of pictures is a single sentence. This sentence gives you a bit of a clue to the movie, it says "The Dolphin Hotel invites you to stay in any of it's stunning rooms. Except one." This ties together the room number and key. I just found out thats only the entrance to the site. When you click on a button it takes to to the real site. The top half of the sceen shows you the bed in the room 1408. Then the nice hotel bed and bright lite room begins to change, as the clock above it all starts at 60:00 and counts down rapidly. It all turns an erie blue colour which then shows all the blood stains everywhere, a noose apears and so on. After this little thing has finished, it returns to normal with the brightly lite hotel room with no blood. A service menu then appears, this menu has cast and crew, trailor, photos, biogaphies ect. The menu is black with red writing, the colour theme continues. Also the repetition of the warning and the room key bring a deeper meaning into the site. I don't think my site will be anything like that, not just because its a different genre but it has so many things moving, it's hard to explain. This film has a link to the original trailor, as well as numerous trailor-type interactive clips. The welcome page has a poster style to it, and lures you in. The important elements that are common in all three sets of promotional material are colour, style, font and the overall mood it creates. In my opintion, this website is effective in appealing to the intended target audience. I don't dislike anything about this site or it's promotional materials apart from their a bit scary.