.:Mulan:.

Mulan is a Disney classic animation. This movie site has strayed from the normal background colour choice, as it is red. It's not plain red if you look closely at it, as it has Chinese symbols all over it. This helps create the movies mood as it is set in China. This site has everything everywhere, it's all brightly coloured but it's a bit disjointed. It's a site for little kids, as it has a very basic format and it has numerous games. It's not like Love Actually where there are heaps of links everywhere which a little kid might find confusing. This site just has a main menu then only a couple different buttons. This site isn't nearly as effective as Love Actually, 1408 or even UP. It has a strong emphasis on the Chinese theme, also unity is created as the as same font is used throughout the site. Overall its promotional materials are just a clone of the website which could be better organised. therefore i don't think the promotional materials are very effective. The target audience are children between the ages of 4 and 12. I can easily state that this site is very effective at appealing to their target audience. This site didn't have a poster unlike 1408 nor did it have ecards and screen savers like Love Actually.