.:Love Actually:.

Love Actually, is a romance comedy. The movie's theme is Christmas, that's why the feature colour of this site is a nice bright red. The background is white, and the focal point is the present in the middle of the screen, and when you click on one of the characters it navigates away from the main screen. It shows you a trailer, photo's and blurb on the chosen character. This is available for all characters. It also has special features such as quiz's and other little things. This site is very interactive, everything you click on leads you somewhere, to do something different. This site has chosen white as their background where as 1408 chose black and Mulan has chosen red. White is generally more flexible and light hearted. I will be having a white/cream background for my website. Love Actually has everything most other normal movie sites have, though it also has calming, happy music automatically playing. I think i might add music to my site as I've fond by looking on this site, it's quite effective. The Love Actually site is lacking a poster, yet this does not hinder it's effective abilities. This site gives audiences a clean, bright and ultimately happy feeling. In my opinion, the website is effective in appealing to the intended target audience which is fifteen year old's and older. The menu system for this website is very complex, finding promotional materials is quite a challenge. Though the menu system makes this site very interesting and a lot more effective. This site has various downloads available such as; screen savers, desktops and ecards. Having all this available, increases it's promotional effectiveness as not many sites have these types of materials. I just adore this site as it creates the ultimate Christmas mood, through the colour scheme (red and white), shape (giant present in the middle of the screen, and red bow boarding every page) and general tone.